English II: Create a Persuasive Ad

CREATE AN AD TO SHOW YOUR PERSUASION SKILLS

With a partner, you are going to create a print advertisement. It will
be transferred to a big piece of paper, hung up on the wall and used
for the second “phase” of the assignment.

PLEASE FOLLOW THE FOLLOWING STEPS:
1. Decide on a product or service for your advertisement.

EXAMPLES:
Products: scotch tape, Campbell’s chicken soup, Wilson sport socks
Services: Read Now!, Kindness to Animals (SPCA), Recycling
Organizations: Girl Scouts, Stop the War, National Diabetes Research
People Groups: music artists, sport teams, athletes

2. Ads MUST contain Headline, picture and at least two paragraphs
selling the product. This time paragraphs can be shorter than five
sentences. 

3. What you create is written on notebook paper to be transferred to
larger paper.

ANSWER THE FOLLOWING QUESTIONS ABOUT YOUR AD:

1. Are you trying to appeal to the Ethos, Pathos or Logos?


2. Who is behind the ad – who being who is paying for it to be placed?


3. Who is the ad targeted to (age, economic level, education level)?


4. Who would NOT be interested at all in your ad?

You are welcome to lie, make up something fake or just be realistic.
The objective isn’t to create the best advertisement ... but it is HOW you
appeal to the Ethos, Pathos and Logos.

HAVE FUN!!!!